Effective Trademark Monitoring Service, a “must” for Businesses.
Safeguarding your brand identity should be on top of a businesses agenda list, especially in the volatile and dynamic world today marred with information, data theft and identity crisis issues. An effective and efficient trademark monitoring service is what will distinguish a successful business from a failure.
While businesses and individuals or entrepreneurs see the plus side of operating in todays fast paced environment, they account for factors such as ease of doing business, setting up shop, understanding the market better because of data availability and so forth. What many businesses, especially new ones fail to understand or factor in is the “dark” side of this dynamically changing business environment. So while they are busy in setting up great brands with high earning potential, there are people ready and actively working to steal those ideas, brands, name and intellectual property, things which can not only damage potential brands but can be the biggest factor in their downfall.
Trademark registration is one such “shield” when it comes to protecting and safeguarding your most valuable asset, your brand. While businesses may have different views on how they look at trademarks or their brand, it cannot be denied that a vast majority of them hold their brand as their biggest assest, as it is something unique, gives them a competitive edge over others and aligns with their business growth, so its safe to say that majority of businesses invest time, money and strategic thinking in setting up “firewalls” or taking steps that would mitigate or remove any instances which could harm their brand name and equity, one such safeguarding barrier being using an efficient trademark monitoring service.
What is a trademark monitoring service?
Simply put, a trademark monitoring service is like a radar which provides businesses with a complete spectrum of surveillance based on their chosen parameters, about the market, the brands operating in the segment they are competing in and most importantly keeping a consistent lookout on who might be infringing on their trademarked name, this could be in the form of counterfeiting names, developing similar products/services with the same name or even operating a business with the same name as yours.
A trademark monitoring service provides you with customized reports and tags to flag an incidents which might be causing harm or can potentially cause harm to your trademarked brand.
Choosing A Monitoring Service.
A strong aspect of having complete coverage when it comes to brand control is having the best trademark monitoring service by your side. Trademark companies offer a wide range of trademark monitoring services, each with its own intent and usage, however the best trademark monitoring service is one which offers a comprehensive package, detailing and meticulously incorporating what a business would require it to do, while being affordable enough to add value to the business with the cost associated with using such a service.
An effective trademark monitoring service would usually offer the following:
- An effective Search of federal trademark filings with the United States Patent and Trademark Office (USPTO)
- Allow comprehensive Search of state-level filings in each of the 50 states
- It should incorporate Search of international filings with the World Intellectual Property Organization (WIPO)
- It should provide Detailed reports on potentially conflicting mark applications
- Highlight opposition deadlines for all potentially conflicting marks
- It should layout Legal recommendations about actions to take
Some of the best trademark monitoring services in the US offer the above-mentioned services, helping businesses with complete and comprehensive coverage of their brand name while maintaining a diligent eye on any infringements that might harm the brand.
This begs the question.
Why You Should Protect Your Trademark?
Consider your trademark to be a precious unique diamond, now consider that there are individuals in the market who are working tirelessly to steal this diamond or make cheap copies of it and sell those as the real thing. What happens then? The market becomes corrupted with low end and counterfeit copies of the actual original, setting off pricing dynamics and purchasing trust, ultimately harming the original brand, creating loss of revenue and growth. Are you willing to let that happen?
Trademark registration in USA is a tough process to do and we all know that, but protecting that trademark is where the real work comes in. Now imagine, what if you had with you an effective trademark monitoring service to protect your trademark. It would:
- Give your brand the identity and recognition it deserves, legally.
- It would build your brand on “Trust”, ( remember, a trusted brand is always a successful easier for consumers to make purchase from)
- It would give you/your brand a competitive edge, ( First and ONLY in the market)
- It would play a vital role in removing any confusions consumers might have when comparing similar brands with yours.
- It will increase your asset value ( brand value and brand equity both)
- It gives you legal power to exercise strict corrective measures against similar brand names or counterfeit/illegal brands operating in the market and other states like someone going through trademark registration in florida , would not be able to, knowing that the trademark is authentically registered already by the first/rightful owner.
Therefore, businesses need to understand that your trademark is your businesses lifeline, and its protection should be your most important priority, because all the efforts, time, and money that goes into creating a brand from scratch, developing it into a business to earn revenues and growth, can go down the drain if there is a hole in your “ brand ship”, that hole can cause unnecessary hinderances in your business processes, effect sales, bring down service quality and eventually sink your brand ship, while a trademark monitoring service is like a protective shield to patch that hole in the ship and keep it afloat.
